VP of Marketing
Lauren Alexander is the Vice President of Marketing at Granicus. She currently oversees the planning, development and measurement of all outbound/inbound marketing campaigns and demand generation activities including email, content marketing, social media, webinars, digital marketing, and tradeshows. During her time at Granicus, Lauren has successfully launched more than 100 marketing campaigns to generate demand for new cloud and mobile applications, has developed customer loyalty programs, launched profitable sales promos, and she has gained Granicus national awards and recognition for being and ranked among the fastest growing private companies in North America and the Silicon Valley. Outside of work, Lauren served as a Board Member for the International Association of Business Communicators (IABC), a global marketing and communications network serving 15,000 business professionals in over 80 countries. She holds an undergraduate degree in English from the University of California, Santa Barbara and she recently completed her master’s in business administration (MBA) from Saint Mary’s College of California.