Community Awareness

To solve major public challenges and to facilitate greater community consensus, public agencies must generate broader community awareness and understanding. It requires them to implement vast communication strategies that are highly adaptive to new trends, technologies, and their audiences’ preferences. One-way communication methods such as print media or cable broadcasts lack the interactivity and convenience today’s online audiences demand.

Granicus helps agencies meet this challenge with online tools that deliver more choice and flexibility to end-users. As a result, agencies can inform audiences and generate more meaningful community dialogue with greater speed, depth, control, and convenience. Granicus gives agencies the tools to:

• Expand the reach of your communications

  Public agencies must reassess how they are delivering information to the public. The effectiveness of traditional delivery methods such as Cable TV or print media do not provide the choice today's audiences desire. Information is not accessible on-demand and it's static. Educating today's public audiences about critical societal issues requires far reaching, fast-paced technologies. Granicus streaming solutions help overcome these challenges by providing Web-based, media enriched messages to global and local audiences in the most accessible formats.

• Enable audiences to uniquely access and interact with information

  Empower the public to decide how, when, and what information they want to receive. Granicus MediaManager platform gives you live, on-demand, and mobile streaming media capacity to give your audiences more flexibility to access information about their government or community anytime, from any location. Also, our rich media tools enable you to integrate your broadcasts with digital documents and make them keyword searchable, interactive, and centrally accessible from a Media Portal on your Website. As a result, the public has a single point of access to instantly locate timely and relevant information that meets their needs. Granicus also provides the highest industry standards for online accessibility—from cross-platform compatible media formats, to audio and video podcasting, RSS, and more.

• Deliver high-speed, high-impact emergency communications

  In the event of emergency—natural disasters, health pandemics such as H1N1, fires, or man-made disasters—citizens require instant access to real-time emergency information before, during and after such events. To accelerate information delivery during an emergency situations, agencies trust Granicus streaming media solutions to help them get the word out in the most accessible formats—live, on-demand, and on mobile devices.

• Educate wide audience with on-demand training

  Enabling citizens to train themselves online, on-demand on a variety of pertinent civic issues ranging from emergency preparedness, sickness prevention, or home foreclosures, is an important capability many governments lack today. Traditional training methods are costly and require in-person attendance to take advantage. Granicus Training Edition provides on-demand training to assist agencies creating and delivering training programs to internal and community audiences. It's a low cost, highly effective way to keep the public informed and ready to face new challenges.

• Build the capacity of your public programming

  Public, educational, and government (PEG) access channels are being threatened by statewide franchise agreements. Cable access budgets, reach, and capacity are at risk in communities across the country. MediaManager gives content producers advanced streaming tools to control when, where, and how their content is distributed over the Web. Our flexible content management and delivery tools provide PEG centers with a cost-effective way to expand the reach of cable programming and to attract more viewers. With Granicus, you can preserve public access by leveraging the Web as an alternative, richer medium for delivery and usability.

• Engage viewers in more community content: school, sports, performing arts

  Capturing and broadcasting community programs live and on-demand over the Web is becoming a vital society resource across the country. MediaManager gives agencies a scalable platform to capture and deliver unlimited amounts of content over the Web quickly and easily. Our flexible media distribution options—MediaCenter, StreamReplicator, and MediaVault—give agencies a cost-effective model to support and accelerate rich media content delivery of public meetings, original programs, speeches, or community events such as sports or performing arts, rather than prohibit it with per-use costs applied by most streaming vendors.